What is a product flyer?
A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. In the 2010s, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars.
Is a brochure a flyer?
A Brochure can have specifications similar to a flyer, but a brochure almost always has printing on both sides. And whereas a flyer is generally 8.5" x 11", brochures are offered in a variety of standard or custom sizes. The pages of a brochure are generally of a heavier paper weight.
What is the size of a flyer?
Standard flyer sizes. A standard flyer is usually the size of a piece of computer paper. That's 8.5” x 11” in the US, or the very similar A4 (8.3” x 11.7”) in the rest of the world. But smaller formats are also popular when it comes to flyers.