How To Format A Brochure

How do you structure a brochure?

  • 1. ) Create an outline or plan of attack.
  • 2.) Write a compelling headline.
  • 3.) Be concise and use plain language.
  • 4.) Limit the copy to 1-2 typefaces.
  • 5.) Give readers a reason to keep your brochure.
  • Include next steps or a call-to-action.
  • 7.)
  • 8.)
  • What makes a good brochure?

    Good brochures present a logical pathway through the panels. a very detailed brochure with eight panels or more. Remember, making your brochure longer is not always a good idea. People often prefer brief information and may not be motivated to read something lengthy.

    How do you make a beautiful brochure for a school project?

    Fold the paper in half widthwise to make a basic single-fold brochure. Gently bend the paper in the middle to bring the outer edges together, making sure the corners are neatly aligned. Then, pinching the edges together with one hand, slide the pad of your finger down the center of the sheet to create a crease.

    Related Question how to format a brochure

    What is a 4 page brochure called?

    The French fold, also known as the right angle fold, is a unique fold that divides the brochure into four panels. The paper is folded in half, and then folded in half again, perpendicular to the first fold. The standard brochure size for the French fold is 8.5” x 14”.

    How do you write a brochure for a product?

  • Understand your customer.
  • Plan your brochure for AIDA.
  • Don't put a picture of your building on the cover of the sales brochure.
  • Do use images that are important to your customer.
  • Sell, don't tell.
  • Use headlines and graphics your audience cares about.
  • What should be included in a school brochure?


  • Front panel -- our school name and logo, a picture of the school (or the school's mascot), and basic information such as the school address and telephone and fax numbers, school hours, and our Web site address.
  • Inside-flap panel -- a calendar of school dates and events for the current school year.
  • How do you fold a 3 page brochure?

    How long should brochures be?

    The standard brochure sizes are 8.5” x 11”, 8.5” x 14”, 5.5” x 8.5”, 9” x 12”, 11” x 17”, and 11” x 25.5”. The size that you should pick for your brochure will depend on your content.

    What is a 2 fold brochure?

    Also known as the half fold, a bi folded brochure is a sheet folded directly in half. Folded in just one place, it cleanly divides the brochure into two parts.

    Can a brochure be a booklet?

    A brochure is a single or multi page folded paper used to sell a company's products or services. The term “booklet” is sometimes used when referring to a brochure.

    How many folds should a brochure have?

    The double parallel fold brochure has three creases, creating eight panels for content and images. The paper is folded in half to create two panels to create this fold. Then, the folded page is folded in half again to create two parallel bi-fold brochures in one. The standard size for this brochure is 8.5” x 14”.

    What is a French fold brochure?

    In french folded brochures, the page is folded both vertically and horizontally, creating a 'four-page' feel to a brochure that can also be opened out to reveal a full-page spread.

    What mistakes should be avoided in making a brochure?

    Here are a few common design mistakes to avoid when creating a brochure:

  • Mistake #1: Aesthetic Clutter. Nothing is worse than a confusing and unappealing pamphlet.
  • Mistake #2: Lacking Logical Flow.
  • Mistake #3: Mismatched Design.
  • Mistake #4: Unwarranted or Unwise Use of Photos.
  • Mistake #5: Not Hiring a Professional.
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