What is the next generation called after Gen Z?
Generation Alpha (or Gen Alpha for short) is the demographic cohort succeeding Generation Z.
Whats the age range for Gen Z?
Gen Z: Gen Z is the newest generation, born between 1997 and 2012. They are currently between 9 and 24 years old (nearly 68 million in the U.S.)
What do we know about Gen Alpha?
But what about Generation Alpha? Coined by Australian social researcher Mark McCrindle in 2005, this demographic label refers to children born since the year 2010. Each week, 2.5 million Generation Alphas are born globally, and in Australia, there are already 1.6 million of them.
Related Question Who are generation XY and Z?
What is Generation Z lifestyle?
Generation Z's doubling down on the wellness lifestyle—exercising more, eating well, and prioritizing mental health and sleep—should inspire more brands pivot to join the booming wellness economy. But for those who attempt to take the same tack as what worked with Millennials may find that they've lost their cool.
Is there a generation Omega?
This means that Generation Omega will not be merely the next American generation, they will be the next generation on the world stage. And, given the intrinsically global nature of their generational challenges, they are likely to be the first truly global generation.
Why is Gen Alpha important?
Gen Alpha also stands to be the most materially endowed generation of all time. This means they could end up being able to spend more on nonessentials than previous generations. They also stand to be the most globally informed group so far, and they will have the longest life spans.